BRANDING CASE STUDY

GEUSI GREEK CUISINE

A Greek Restaurant in West Wickham, London, UK

Founded in October 2023, Geusi Greek Cuisine came to light in the highly competitive restaurant industry. They had goals to showcase the beautiful & authentic flavours of Greece to the world.

THE PROBLEM

Geusi Greek Cuisine faced significant challenges with its branding. Before engaging with us, they had no established brand identity. Like many restaurant owners, they lacked a comprehensive understanding of branding's importance. The key areas Geusi wanted to address were the logo, menus, & colour palette. These issues stemmed from a common challenge among restaurant owners: a gap in knowledge regarding the full scope & benefits of comprehensive branding.

  • The existing logo lacked longevity, distinctiveness, & creativity, failing to establish a memorable brand image.

  • The menus were hastily put together, neglecting user experience & failing to reflect the restaurant's ethos & offerings effectively.

  • There was no cohesive colour palette, leading to a disjointed & inconsistent visual identity.

THE SOLUTION

To address the branding challenges faced by Geusi Greek Cuisine, we implemented a comprehensive branding strategy focused on creating a strong, cohesive, & memorable brand identity. These factors convinced Geusi Greek Cuisine that partnering with us would effectively address their branding challenges & help them establish a strong, memorable brand identity. Our solution included the following key components:

  • We developed a new logo that embodies Geusi's unique identity & cultural heritage. The design is timeless, distinctive, & creative, ensuring it stands out in a competitive market & remains relevant for years to come.

  • We redesigned the menus with a focus on user experience. The new menus are visually appealing, easy to navigate, & effectively showcase Geusi's delicious offerings.

  • We created a cohesive colour palette that reflects Geusi's brand personality & resonates with its target audience. The selected colours are used consistently across all branding materials, from the logo & menus to the restaurant's interior decor & online presence, creating a unified & professional look.

  • To ensure consistency in all future branding efforts, we developed a comprehensive set of brand guidelines. These guidelines provide clear instructions on logo usage, typography, colour schemes, & other visual elements, helping Geusi maintain a strong & cohesive brand identity across all touchpoints.

WHY YUMMY?

Joy Kitchen decided to work with us because of our specialized expertise in review management. Our comprehensive understanding of the restaurant industry, coupled with our customer-centric approach, made us the ideal partner for Joy. They were impressed by our:

  • Our deep understanding of the unique challenges & opportunities within the restaurant sector allowed us to provide tailored solutions that resonate with their target audience

  • We are known for our innovative & creative branding strategies that not only stand out but also align with the restaurant's vision & values.

  • Our genuine passion for the restaurant industry drives us to deliver exceptional results. We take pride in our work, & our dedication is evident in every project we undertake

  • Our ability to offer a full suite of branding services—from logo design & menu development to crafting a cohesive colour palette—ensured that Geusi's brand would be consistent & compelling across all touchpoints.

THE RESULT

Following the launch of Geusi’s new branding, the owner expressed immense satisfaction with the end products. The owner was particularly impressed by the seamless integration of their brand identity & the enhanced user experience, which now effectively communicates their story & culinary passion to visitors. The positive feedback from patrons about the logo & menu’s ease of use & aesthetic appeal has been overwhelming, reaffirming the owner's confidence in their digital presence & the promising path ahead.

THE PORTFOLIO

LOGO REVAMP

Geusi Greek Cuisine's logo prior to Yummy Restaurant Marketing's branding project, featuring stylized Greek elements and text 'GEUSI' and 'AUTHENTIC GREEK CUISINE' in gradient blue and purple on a white background.

BEFORE

Geusi Greek Cuisine logo designed by Yummy Restaurant Marketing as part of a branding project, featuring 'GEUSI' in black Greek-style font with an olive branch above and 'AUTHENTIC GREEK CUISINE' below, on a white background.

AFTER

Inside of Geusi Greek Cuisine's main and lunch menus, designed by Yummy Restaurant Marketing as part of a branding project, featuring sections for meze, specials, seafood, salads, sides, starters, and mains on a white background.

MENU DESIGNS

Inside of Geusi Greek Cuisine's wine menu designed by Yummy Restaurant Marketing as part of a branding project, featuring a map highlighting the regions of Greece where the wines come from.
Inside of Geusi Greek Cuisine's wine menu designed by Yummy Restaurant Marketing as part of a branding project, featuring a list of white wines with descriptions, regions, and prices.
Geusi Greek Cuisine logo designed by Yummy Restaurant Marketing, featuring 'GEUSI' in black Greek-style font with an olive branch above, on a elegant dark blue background.

OWNER OF GEUSI GREEK CUISINE

"Before Yummy Restaurant Marketing, we did not have an established brand. Our logo was AI-generated & did not capture the essence of our restaurant or stand out against our competitors with a level of uniqueness… Yummy expertly took on our branding needs & delivered exceptional results… We got exactly what we wanted… & I mean exactly what we wanted… Yummy Restaurant Marketing is truly all about you, & their love, respect, & care for the restaurant industry are very evident… I highly recommend Yummy Restaurant Marketing”