BRANDING CASE STUDY

AVRA GREEK RESTAURANT & BAR

A New Greek Gem in Cheam, Sutton, UK

Founded in April 2024, AVRA Greek Cuisine came to light in the highly competitive restaurant industry. They had a goal to showcase the beautiful & authentic flavours of Greece to its local community.

THE PROBLEM

AVRA Greek Cuisine faced significant challenges with its branding. Before engaging with us, they had no established brand identity. Like many restaurant owners, they lacked a comprehensive understanding of branding's importance. The key areas AVRA wanted to address were the logo, menus, & colour palette. These issues stemmed from a common challenge among restaurant owners: a gap in knowledge regarding the full scope & benefits of comprehensive branding.

  • The existing logo lacked longevity, distinctiveness, & creativity, failing to establish a memorable brand image.

  • The menus were hastily put together, neglecting user experience & failing to reflect the restaurant's ethos & offerings effectively.

  • There was no cohesive colour palette, leading to a disjointed & inconsistent visual identity.

THE SOLUTION

To address the branding challenges faced by AVRA Greek Cuisine, we implemented a comprehensive branding strategy focused on creating a strong, cohesive, & memorable brand identity. By implementing this holistic branding solution, we helped AVRA Greek Cuisine establish a strong & memorable brand identity that not only attracts customers but also enhances their overall dining experience. Our solution included the following key components:

  • We developed a new logo that embodies AVRA's unique identity & cultural heritage. The design is timeless, distinctive, & creative, ensuring it stands out in a competitive market & remains relevant for years to come.

  • We redesigned the menus with a focus on user experience. The new menus are visually appealing, easy to navigate, & effectively showcase AVRA's delicious offerings.

  • We created a cohesive colour palette that reflects AVRA's brand personality & resonates with its target audience. The selected colours are used consistently across all branding materials, from the logo & menus to the restaurant's interior decor & online presence, creating a unified & professional look.

    1. To ensure consistency in all future branding efforts, we developed a comprehensive set of brand guidelines. These guidelines provide clear instructions on logo usage, typography, colour schemes, & other visual elements, helping AVRA maintain a strong & cohesive brand identity across all touchpoints.

WHY YUMMY?

AVRA Greek Cuisine decided to work with us because of our specialized expertise in restaurant branding. Our comprehensive understanding of the restaurant industry, coupled with our proven record of transforming restaurants' brand identities, made us the ideal partner for AVRA. These factors convinced AVRA Greek Cuisine that partnering with us would effectively address their branding challenges & help them establish a strong, memorable brand identity. They were impressed by our:

  • Our deep understanding of the unique challenges & opportunities within the restaurant sector allowed us to provide tailored solutions that resonate with their target audience

  • We are known for our innovative & creative branding strategies that not only stand out but also align with the restaurant's vision & values.

  • Our genuine passion for the restaurant industry drives us to deliver exceptional results. We take pride in our work, & our dedication is evident in every project we undertake

  • Our ability to offer a full suite of branding services—from logo design & menu development to crafting a cohesive colour palette—ensured that Geusi's brand would be consistent & compelling across all touchpoints.

THE RESULT

Following the launch of AVRA, the owner expressed immense satisfaction with the end products. The owner was particularly impressed by the seamless integration of their brand identity & the enhanced user experience, which now effectively communicates their story & culinary passion to visitors. The positive feedback from patrons about the logo & menu’s ease of use & aesthetic appeal has been overwhelming, reaffirming the owner's confidence in their digital presence & the promising path ahead.

THE PORTFOLIO

LOGO VARIATIONS

Variation of Avra Authentic Greek Bar & Grill logo designed by Yummy Restaurant Marketing, featuring elegant yellow 'AVRA' text with a Greek column integrated into the letter 'R' on a white background, as part of a branding project.
Variation of Avra Authentic Greek Bar & Grill logo designed by Yummy Restaurant Marketing, featuring elegant yellow 'AVRA' text with a Greek column integrated into the letter 'R' on a black background, as part of a branding project.

MENU DESIGN

Front cover of Avra Authentic Greek Bar & Grill menu by Yummy Restaurant Marketing, featuring 'AVRA' in yellow with a Greek column and 'MAIN MENU' below, on a dark blue background, as part of a branding project.
Inside page of Avra Authentic Greek Bar & Grill drinks menu designed by Yummy Restaurant Marketing as part of a branding project, featuring a list of cocktails with prices on a dark blue background with yellow text and border.
AVRA Authentic Greek Bar & Grill logo designed by Yummy Restaurant Marketing, featuring elegant yellow 'AVRA' text with a Greek column integrated into the letter 'R', on a blue background.

OWNER OF AVRA

“I was referred to Yummy Restaurant Marketing, & I am very happy that we proceeded with them. Both Alex & Lia have worked very closely with us in assisting our branding efforts & delivered exceptional results. Their guidance demonstrated their industry knowledge & their dedication to steering us in the right direction. Our self-designed logo & menu designs have been elevated significantly. If you are looking for an agency that truly cares about you & your business, Yummy Restaurant Marketing is who I would recommend. You would not be just another number to a large company, you WILL be a valued partner.”